I plan, automate and measure B2B marketing, and I built the tool my team runs on.
Locked in on you. Go quiet and I’m catching Z’s.
01: Research
Market and competitive research across AI, Retail and Manufacturing technology segments, then B2B prospecting and contact enrichment so every campaign starts with accurate, relevant contacts.
LinkedIn Sales Navigator · Apollo · Lusha · SalesQL · Clutch
02: Reach
I plan multi-channel campaigns and write the B2B copy for email and WhatsApp myself, with cadence and messaging aligned to business goals. LinkedIn outreach started on Dripify and is now automated with Claude in Chrome. My B2B email runs at around an 80–85% open rate and an 8–9% click-through rate.
Instantly.ai · WATI · Dripify · Claude in Chrome
03: Manage
I implemented and maintain HubSpot and Salesforce for lead enrichment and the full lead lifecycle: records, tasks, timely follow-ups, lead routing, workflow automation and data quality.
HubSpot · Salesforce · Adobe Marketo (learning)
04: Demo
I give live product demos to clients and prospects, and represent Navsoft at online and offline events across the US, the Middle East and India, engaging visitors and capturing leads on the ground.
Live product demos · Industry expos · On-ground lead capture
01: Product
An in-house web app I designed, built and maintain with Claude Code. Marketing, design and sales teams use it every day to plan work, prove it’s done, and see how every channel, campaign and caller is performing.
Stack React, Vite and Tailwind on Vercel; Supabase Postgres, auth, row-level security and Edge Functions; Instantly.ai, HubSpot and Google Sheets integrations.
Thursday · standup done
Open blocker
Waiting on final product screenshots from design for the landing page.
How the team is tracking this week
Project completion
Who’s lagging behind
Submitted work waiting for your review
Waiting for review
Members submit with proof, channel managers accept or send back with a comment and a resubmit-by date, and managers’ own work goes to the admin. Nobody can approve their own work.
Email Marketing · monthly
| Metric | Target | Carried | Achieved | Attain |
|---|---|---|---|---|
| Emails sentEffort | 8,000 | 500 | 8,200 | 96% |
| Meetings bookedOutcome | 12 | 0 | 13 | 108% |
| Bounce rateOutcome · lower is better | 2.0% | – | 2.6% | 77% |
Total target = base + carried-in shortfall. Green 100%+, amber 80–99%, red under 80%.
Last 7 days · all regions · synced daily
Emails sent per day
Regions side by side
| Region | Sent | Open | Click |
|---|---|---|---|
| AMER | 4,380 | 65% | 6.0% |
| APAC | 4,960 | 63% | 5.7% |
| EMEA | 3,140 | 64% | 5.6% |
Follow-ups, tasks and neglected deals across the sales team, from HubSpot
Follow-ups by person
Calls Emails Meetings
Neglected deals
Calls, outcomes and follow-ups from the sales team’s call log
Calls by outcome
Positive Follow-up Negative Not connected Bad numbers
Who can see the Campaigns tab
Every grant or revoke is written to the audit log.
| Role | Can do |
|---|---|
| Admin | Everything, including settings and roles |
| Manager | Own channels; accepts or returns members’ work |
| Member | Own tasks and goals; submits work with proof |
| Viewer | Read-only dashboards |
Rules are enforced by row-level security in the database, not just hidden in the interface.
02: Reporting
The HubSpot reporting leadership and sales use to see the whole funnel, where leads come from, which industries and events pay off, who is showing buying intent, and which deals need attention.
Leads by current stage
Event leads by region
Lead MQL Opportunity
Deal follow-up health
Leads by industry
Intent-ranked leads
| Company | Industry | Signals | Intent |
|---|---|---|---|
| Company A | Manufacturing | Pricing page visits, 3 email clicks | High |
| Company B | Retail | Demo page visit, replied | High |
| Company C | Logistics | 2 email clicks | Medium |
| Company D | Healthcare | Opened once | Low |
Leads showing intent rise to the top, so sales calls the warmest first.
I plan, write and run B2B outreach across email, WhatsApp and LinkedIn: cold email sequences on Instantly.ai, WhatsApp nurture on WATI, and LinkedIn outreach, first on Dripify and now automated with the Claude in Chrome browser extension. Prospect lists are built and enriched in Sales Navigator, Apollo, Lusha and SalesQL, and I manage the sending account’s contact limit by retiring the oldest campaigns.
80–85% opens and 8–9% clicks on B2B email, with leads taken through to closure
I define ideal customer profiles and build targeted account lists of companies above $30M in revenue across Manufacturing, Retail, BFSI, MedTech, and Logistics and Supply Chain, then feed them into multi-channel outreach.
I manage the pipeline from our online and offline events: representing Navsoft at the booth, running live product demos and capturing leads on the ground. Every lead is then structured in our CRM, HubSpot and Salesforce, as contacts, companies and deals, routed for follow-up, and tracked by stage so each event’s contribution to pipeline is measured.
Data Analyst first, building dashboards management used for key decisions. Marketing Executive since December 2025.
Dec 2025 – present
Navsoft, Mumbai
May 2025 – Nov 2025
Navsoft, Mumbai
Apr 2024 – Aug 2024
Jupiter Analytics, Mulund
Open to marketing operations roles and collaborations. Tell me what you’re building.
Start a conversation →What’s playing while I work. My playlists:
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